UTM Link Builder

Why use UTM parameters?

Google Analytics and other marketing dashboards use UTM (Urgency Tracking Module) tags to trace the origins of your incoming website traffic. By attaching specific query strings (like utm_source, utm_medium, and utm_campaign) to the links you share on Facebook, inside newsletter emails, or via paid advertisements, you can identify exactly which banner, post, or campaign drove sales and signups. A UTM link builder makes formatting these tags error-free and compliant with industry standards.

UTM Tag Reference Guidelines

• Campaign Source (utm_source): Identifies the platform or site sending the traffic, e.g. google, newsletter, facebook.
• Campaign Medium (utm_medium): Identifies the advertising or marketing medium, e.g. cpc, banner, social_post, email.
• Campaign Name (utm_campaign): Identifies the specific product promotion or campaign, e.g. spring_promo, black_friday.
• Campaign Term (utm_term): Used for paid search keywords to track target search terms.
• Campaign Content (utm_content): Used to differentiate similar links on the same page, e.g. header_button vs footer_link.